February 12-20, 2027
Why Sponsor?
RECOGNITION IN YOUR COMMUNITY AND BEYOND
Sponsoring Bon Soo is more than just visibility—it’s an opportunity to align your brand with one of Canada’s most iconic winter celebrations while directly investing in the well-being and spirit of our community
As a Bon Soo sponsor, your brand can benefit from extensive visibility and community engagement through:
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40+ organic media features and interviews across local and regional media
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350,000+ people reached through marketing and advertising
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Approximately 10,000 social media followers
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1 million+ views across social media
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60,000+ daily social media content views
Bon Soo’s reach is further strengthened through the support of valued community and tourism partners, including:
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Advertising and promotional support from Tourism Sault Ste. Marie
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Advertising and promotional support from partners such as the Canal District,
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Sault Ste. Marie Downtown Plaza, and Northern Superior Brewing Co.
These partnerships help extend Bon Soo’s reach and provide sponsors with opportunities for additional brand exposure throughout the community.
Sponsorship Tiers
More than visibility, sponsoring Bon Soo connects your organization with a winter tradition that has brought our community together for generations. Your support helps create memorable experiences for families, residents and visitors while demonstrating your commitment to the communities you serve.
Title Sponsor
$40,000
Take centre stage as Bon Soo’s exclusive Title Sponsor, with our highest level of visibility, recognition and community connection.
PLATINUM
$15,000
Put your brand at the heart of Bon Soo with prominent visibility, exclusive access and meaningful community connection.
PREMIER SPONSOR
$30,000
Build a strong presence at Bon Soo with premium brand exposure, event recognition and opportunities to engage directly with our community.
GOLD
$5,000–$10,000
Get your brand in front of the Bon Soo community with strong event visibility, digital recognition and opportunities to be part of the Carnival experience.
Be part of the Bon Soo experience with accessible sponsorship opportunities that connect your brand with our community and bring the Carnival to life.
ALL SPONSORS WELCOME
SILVER SPONSOR
$1,000–$4,999
3 OPPORTUNITIES
WARMING CENTRE
ZONE 1 | $3,000
3 OPPORTUNITIES PER ZONE
WARMING CENTRE
ZONES 2 & 3 | $2,000
Every contribution makes a difference. Through sponsorship,
in-kind support, volunteering or donations, there are many ways to help bring Bon Soo to life.
ALL SPONSORS WELCOME
COMMUNITY
SPONSOR
$100–$999
ALL SPONSORS WELCOME
IN-KIND /
VOLUNTEER
SUPPORT
ALL SPONSORS WELCOME
BUTTON
DONATION